The Boycott, Divestment and Sanctions movement (BDS) has called for a boycott of Nacelle after it announced that it was organizing a concert in El-Gouna resort on the Red Sea, in cooperation with the Israeli company, The Gardens of Babylon, on September 30.This is not the first cooperation between Nacelle, an American diversified media company, and Israeli parties.

In April, it organized a concert for the Maroon 5 band in Egypt, after which they headed directly to Israel to hold another show in a park built on the ruins of a Palestinian village.BDS had addressed Nacelle and appealed to it to pressure the American pop band to cancel its concert in Tel Aviv “in response to the thousands of Egyptians who refuse to polish the image of colonialism.”The movement’s statement added, “The band must choose between performing in front of a large Egyptian audience and performing in Israel.”

BDS calls on companies to stop investing in Israeli settlements. In 2016, the French company Orange terminated a contract with an Israeli telecommunications company, Partner, in response to the movement’s claims.